Privacy Policy

Equity Fence ("Equity Fence," "we," "our," or "us") respects your privacy. This policy describes the categories of information we may collect, why we collect it, how it may be used, and the choices available to you.

1. Information We Collect

Depending on how you interact with us, we may collect information you provide directly, including:

• Name, email address and telephone number.
• Property address, city, county or service-area information.
• Fence preferences, project details, material interests, gate needs and requested services.
• Information you provide when requesting an estimate, scheduling an appointment or communicating with our team.
• Communication preferences and records of consent when you choose to receive calls, emails or text messages.

We may also automatically receive technical information such as IP address, device or browser type, pages viewed, referral source, approximate location derived from IP address, cookie identifiers and analytics information.

2. How We Use Information

We may use information to:

• Respond to quote requests and provide information about fence products and services.
• Contact you regarding your inquiry, appointment, estimate or project.
• Provide customer service and maintain records related to your interactions with us.
• Send marketing communications when you have provided the appropriate consent.
• Operate, secure, analyze and improve our website, advertising and customer experience.
• Comply with applicable laws, prevent fraud and protect our rights and users.

3. Text Messages and Mobile Information

We do not use mobile opt-in information or SMS consent for third-party marketing. We may share limited mobile information with service providers that help us deliver or manage communications, but only as necessary to provide those services or as required by law.

4. Calls and Email Communications

If you provide your contact information, we may contact you about your request or project. Where required, marketing communications are sent based on your consent or another lawful basis. You may unsubscribe from marketing emails using the unsubscribe link included in the message.

5. Cookies, Analytics and Advertising Technologies

Our website may use cookies, pixels, tags or similar technologies to remember preferences, measure traffic, understand website performance and evaluate advertising. These technologies may be provided by analytics, CRM, advertising or website-service providers.

Your browser may allow you to block or delete cookies. Disabling certain cookies may affect some website functionality.

6. How We Share Information

We may disclose information to:

• Service providers that support website hosting, CRM, communications, analytics, advertising, scheduling and business operations.
• Professional advisers or authorities when necessary to comply with law, enforce agreements or protect rights and safety.
• A successor or related party in connection with a merger, acquisition, reorganization, financing or transfer of all or part of a business.
• Other parties when you direct us to share information or otherwise provide consent.

7. Data Security and Retention

We use reasonable administrative, technical and organizational safeguards designed to protect personal information. However, no internet transmission, storage system or security measure can guarantee absolute security.

We retain information for as long as reasonably necessary for the purposes described in this policy, to maintain business records, resolve disputes and meet legal or contractual obligations.

8. Your Privacy Choices

Depending on where you live, applicable law may provide rights to request access, correction or deletion of certain personal information, or to receive information about certain disclosures. To submit a privacy request, contact us using the information below. We may need to verify your identity before completing a request.

9. Children’s Privacy

Our services are intended for homeowners and adults seeking home-improvement services. Our website is not directed to children under 13, and we do not knowingly seek to collect personal information from children under 13.

10. Third-Party Links

Our website may link to websites or services operated by third parties. Their privacy practices are governed by their own policies, and we are not responsible for those third-party practices.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The effective or last-updated date at the top of this page indicates when the current version was posted.

12. SMS Consent and Data Sharing

Mobile information, including SMS opt-in data and consent, is not sold, rented, or shared with third parties or affiliates for marketing or promotional purposes.

We may share information with service providers only when necessary to support services such as customer care. SMS opt-in data and consent are excluded from all other data-sharing purposes.

Implementation note: This template should be reviewed against Equity Fence's actual data practices, vendors, legal entity information and applicable legal requirements before final publication.